Technological Change Forces Rethink About the Role of Branding
How do you manage brand when the business model upon which it is built may quickly become obsolete because of disruptive technological change? This fascinating issue is covered in a recent WaPo piece – there are no easy answers, but the experiences of several companies that have dealt with this recently are instructive.
Related Posts
Book Publishers Growing Wary of Online Used Book Sales
Canada Lobbies for RIM
The Problem of Complexity
Changes in Sympatico Terms of Use
What Happens to your Data When You Die?
Data Disclosures Trigger New State Laws
Go Google Yourself
This is the Trackback URI
/images/rss.jpg)