Peter Rip calls Last Call on Web 2.0 today; one of many we’ve seen in recent months…. At mesh we got tired of Web 2.0 ages ago, and as far as I’m concerned it’s well past time to stick a fork in it. I doubt it will happen until someone coins a marketable phrase for whatever comes next, though.Peter’s certainly right to comment on the lack of true innovation these days, but of course that’s exactly what you’d expect to see happening now: the commoditization of the technological leaps that created the current wave…. Wave begins with Breakthrough; Breakthrough gets implemented in myriad ways, none of which is particularly innovative on its own, but all of which would have been inconceivable before the Breakthrough (and all of which seem progressively less creative as wave continues); and as wave nears end, surfers look for next wave.

As Scoble notes in the comments to Pete Cashmore’s post on the YouTube Video Awards, there’s already an online-video awards show – the Vloggies. Nonetheless, YouTube “will announce on Monday the launch of “YouTube Video Awards” – a late attempt to honor the best-user generated videos of 2006. The seven categories are Most Inspirational, Most Creative, Best Series, Best Comedy, Musician of the Year, Best Commentary and “Most Adorable Video Ever.””Just a reminder that we’re having our own video contest at mesh – and we’ll bring an out-of-town winner to Toronto, put them up in a hotel and showcase their video at the conference. Details on the blog, of course.