Why?
Pretty obviously, I would have thought, it’s because the viewer gets immersed in the entertainment (we are taping what we want to watch, after all) and forgets it’s not live. We do that all the time here. Give me a PVR technology that alerts me to the message, and I’ll remember all the time.
“Why Don’t DVR Owners Skip Commercials?”
Previous post: “The Sound of a Million Elves Celebrating”
Next post: “Why Apple should launch iTunes movie rentals now”