“An Increasing Amount of Frustration”

24 Nov ’07

Mike on whether Digg is losing its crown jewels to Mixx, a new social aggregation tool. Maybe, but I’ve thought for a long time that the biggest danger is the user’s need for novelty, at least where the site is mostly about entertainment – how do the Diggs of the world stay interesting and fresh? Heavy users who get bored and move on are presumably churned through the system with new heavy Digg-ers, but at some point, doesn’t the average user start wanting something new? It’s always seemed to me to be the key vulnerability of businesses built on sites that have what are essentially shallow relationships with their audience.

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