Whither Yellow Pages Indeed

28 Jul ’06

The Financial Post today covers new data that portrays Yellow Pages as a dying beast, kept alive, and its declining revenue kept hidden from the public, by the Trader Media acquisition: “Yellow Pages Income Fund has shed almost half a billion dollars of market value after analysts at Veritas Investment Research counted thousands of pages of advertisements and concluded the fund’s directory publishing business is in “unmitigated decline.”” We needed research for this?

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