Just How Effective is Online Advertising?

Looking at some webvertising stats recently I realized that in over 10 years of intensive web browsing I can count on one hand the number of times I’ve clicked on an ad. Less than 5 in over thousands of hours of browsing. And as far as branding effectiveness is concerned, I can’t remember a recent online ad that, well, that I remember. I’m sure I’m an unusual browser – but I wonder just how atypical I really am. Update: Hmmm – could this have anything to do with why online advertising seems to register less with my sample of – ahem – one? Update 2: Dane Carlson is reading my mind.