Who Owns Scobleizer?

19 Jun ’06

VentureBlog asks the question. I suppose the answer is, in Scoble’s case, does it matter? People follow Scoble not for what he wrote yesterday, but for what he’ll write today. And now that he’s left Microsoft, that, if it ever did, no longer belongs to them. (There could be some ‘process’ issues, such as advertising revenue and moving a readership to a new blog and a new feed if the old employer asserts ownership over the old ones, but there isn’t an ownership dispute here and of course Scoble didn’t advertise). And that’s the issue of course, whether the employee blogs or not: celebrity employees can attract only fleeting attention for the employers-of-the-moment. But that’s a marketing issue, not an IP ownership issue.

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