Comments on: Incorporation – What, Why, Where and How http://www.robhyndman.com/2009/10/29/incorporation-what-why-where-and-how/ any technology distinguishable from magic is not sufficiently advanced Tue, 23 Feb 2010 15:33:03 -0800 http://wordpress.org/?v=2.9 hourly 1 By: Andy Meehan http://www.robhyndman.com/2009/10/29/incorporation-what-why-where-and-how/comment-page-1/#comment-85791 Andy Meehan Thu, 12 Nov 2009 16:53:08 +0000 http://www.robhyndman.com/2009/10/29/incorporation-what-why-where-and-how/#comment-85791 Great post. For me, particularly relevant comments in "What about a company's name?" A name should not precede the brand framework, but often does. It's a vital piece of reinforcement, very much a part of the brand mix (along with messaging, logo, advertising...). It's difficult to have the kind of foresight--and patience--to withhold from a rash naming decision. Why the wisdom of consultants. Great post.

For me, particularly relevant comments in “What about a company’s name?” A name should not precede the brand framework, but often does. It’s a vital piece of reinforcement, very much a part of the brand mix (along with messaging, logo, advertising…).

It’s difficult to have the kind of foresight–and patience–to withhold from a rash naming decision. Why the wisdom of consultants.

]]> By: jamesblair.com » Incorporation in Canada – What, Why, Where, and How http://www.robhyndman.com/2009/10/29/incorporation-what-why-where-and-how/comment-page-1/#comment-85789 jamesblair.com » Incorporation in Canada – What, Why, Where, and How Wed, 04 Nov 2009 22:19:26 +0000 http://www.robhyndman.com/2009/10/29/incorporation-what-why-where-and-how/#comment-85789 [...] a blog post last week, Rob Hyndman does a terrific job answering, in only a few short sentences, the 5Ws and 1H [...] [...] a blog post last week, Rob Hyndman does a terrific job answering, in only a few short sentences, the 5Ws and 1H [...]

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