Comments on: “Something Important Is On The Horizon In The Music Business” http://www.robhyndman.com/2008/04/04/something-important-is-on-the-horizon-in-the-music-business/ any technology distinguishable from magic is not sufficiently advanced Thu, 16 Oct 2008 04:28:45 +0000 http://wordpress.org/?v=2.6 By: Joseph Thornley http://www.robhyndman.com/2008/04/04/something-important-is-on-the-horizon-in-the-music-business/#comment-80188 Joseph Thornley Sat, 05 Apr 2008 04:40:54 +0000 http://www.robhyndman.com/?p=2671#comment-80188 Rob, Fred (and others) seem to continue to focus on monetizing the music track (ads embedded in streaming video are just a variation on the pay for play model of DRM.) A better route for the creators of music - the musicians - is to find a way to monetize their relationship with their fans. Think of the 1,000 true fans concept. A good example of this approach is taken by http://www.76fanclubs.com. We've just launched and we hope to get one of the 15 minutes of fame spots at this year's Mesh to talk about this approach to building a musicians' music industry. Rob, Fred (and others) seem to continue to focus on monetizing the music track (ads embedded in streaming video are just a variation on the pay for play model of DRM.)

A better route for the creators of music - the musicians - is to find a way to monetize their relationship with their fans. Think of the 1,000 true fans concept. A good example of this approach is taken by http://www.76fanclubs.com. We’ve just launched and we hope to get one of the 15 minutes of fame spots at this year’s Mesh to talk about this approach to building a musicians’ music industry.

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