“Something Important Is On The Horizon In The Music Business”

04-4-08 · 1 comment

Boy, Fred really had his wheaties this morning.

EmailGoogle GmailInstapaperTwitterGoogle ReaderDeliciousGoogle BookmarksPosterousTumblrStumbleUponIdenti.caWordPressShare

{ 1 comment… read it below or add one }

Joseph Thornley April 4, 2008 at 23:40

Rob, Fred (and others) seem to continue to focus on monetizing the music track (ads embedded in streaming video are just a variation on the pay for play model of DRM.)

A better route for the creators of music – the musicians – is to find a way to monetize their relationship with their fans. Think of the 1,000 true fans concept. A good example of this approach is taken by http://www.76fanclubs.com. We’ve just launched and we hope to get one of the 15 minutes of fame spots at this year’s Mesh to talk about this approach to building a musicians’ music industry.

Leave a Comment

*
To prove you're a person (not a spam script), type the security word shown in the picture. Click on the picture to hear an audio file of the word.
Click to hear an audio file of the anti-spam word

Previous post:

Next post: