http://www.robhyndman.com/2008/02/15/abandon-hope-all-ye-who-enter-here/ any technology distinguishable from magic is not sufficiently advanced Sat, 10 Jan 2009 03:45:50 +0000 http://wordpress.org/?v=2.6 http://www.robhyndman.com/2008/02/15/abandon-hope-all-ye-who-enter-here/#comment-80060 » Blog Archive » Companies Baffled By iPhone’s Success Mon, 18 Feb 2008 19:18:51 +0000 http://www.robhyndman.com/2008/02/15/abandon-hope-all-ye-who-enter-here/#comment-80060 [...] Rob Hyndman points us to a news report on what must have been one of the more bizarre panel discussions at this week’s Mobile World Congress event in Barcelona. It was a panel on the user experience of mobile phones, where a bunch of folks from other companies tried to puzzle out why people liked the iPhone so much, noting that people generally associated the iPhone more with Apple than AT&T (gee… wonder why?) What’s amazing is seeing some of the execs trying to come up with solutions through more careful methodologies: “One direction, advocated by Lucia Predolin… is to manipulate users by identifying their “need states” — including such compulsions as ‘killing time,’ and ‘making the most of it’ — and fulfilling them subliminally.” [...] [...] Rob Hyndman points us to a news report on what must have been one of the more bizarre panel discussions at this week’s Mobile World Congress event in Barcelona. It was a panel on the user experience of mobile phones, where a bunch of folks from other companies tried to puzzle out why people liked the iPhone so much, noting that people generally associated the iPhone more with Apple than AT&T (gee… wonder why?) What’s amazing is seeing some of the execs trying to come up with solutions through more careful methodologies: “One direction, advocated by Lucia Predolin… is to manipulate users by identifying their “need states” — including such compulsions as ‘killing time,’ and ‘making the most of it’ — and fulfilling them subliminally.” [...]

]]> http://www.robhyndman.com/2008/02/15/abandon-hope-all-ye-who-enter-here/#comment-80058 It’s all in the simplicity | WinExtra Sat, 16 Feb 2008 04:20:12 +0000 http://www.robhyndman.com/2008/02/15/abandon-hope-all-ye-who-enter-here/#comment-80058 [...] Michael Masnick [Techdirt] and Rob Hyndman posted today about the big discussion going on at the Mobile World Congress where they where trying [...] [...] Michael Masnick [Techdirt] and Rob Hyndman posted today about the big discussion going on at the Mobile World Congress where they where trying [...]

]]> http://www.robhyndman.com/2008/02/15/abandon-hope-all-ye-who-enter-here/#comment-80051 whitneymcn Fri, 15 Feb 2008 16:46:58 +0000 http://www.robhyndman.com/2008/02/15/abandon-hope-all-ye-who-enter-here/#comment-80051 Yeah, I blogged the same thing: who would have thought that people would attribute iPhone satisfaction to Apple (obsessively user-focused design) rather than AT&T (oops, we sent you a 300 page paper phone bill). Yeah, I blogged the same thing: who would have thought that people would attribute iPhone satisfaction to Apple (obsessively user-focused design) rather than AT&T (oops, we sent you a 300 page paper phone bill).

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