Who would have thought giving people something beautiful that solves a problem and meets a need would be so baffling to an entire industry?
Abandon hope all ye who enter here
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[...] Rob Hyndman points us to a news report on what must have been one of the more bizarre panel discussions at this week’s Mobile World Congress event in Barcelona. It was a panel on the user experience of mobile phones, where a bunch of folks from other companies tried to puzzle out why people liked the iPhone so much, noting that people generally associated the iPhone more with Apple than AT&T (gee… wonder why?) What’s amazing is seeing some of the execs trying to come up with solutions through more careful methodologies: “One direction, advocated by Lucia Predolin… is to manipulate users by identifying their “need states” — including such compulsions as ‘killing time,’ and ‘making the most of it’ — and fulfilling them subliminally.” [...]
[...] Michael Masnick [Techdirt] and Rob Hyndman posted today about the big discussion going on at the Mobile World Congress where they where trying [...]
Yeah, I blogged the same thing: who would have thought that people would attribute iPhone satisfaction to Apple (obsessively user-focused design) rather than AT&T (oops, we sent you a 300 page paper phone bill).