“He’s getting his assistant to buy socks”

One of Lefsetz’s readers on the ethnography of labels, circa 2007. Anthropologists, take note. Readers, prepare to giggle uncontrollably. Update: Mike’s thoughts on the issue, and of course Ethan has something to say (I have to say my thoughts first turned to him when I heard the story). You’ll laugh, you’ll cry – but mostly you’ll cry.