“An Increasing Amount of Frustration”

24 Nov ’07

Mike on whether Digg is losing its crown jewels to Mixx, a new social aggregation tool. Maybe, but I’ve thought for a long time that the biggest danger is the user’s need for novelty, at least where the site is mostly about entertainment – how do the Diggs of the world stay interesting and fresh? Heavy users who get bored and move on are presumably churned through the system with new heavy Digg-ers, but at some point, doesn’t the average user start wanting something new? It’s always seemed to me to be the key vulnerability of businesses built on sites that have what are essentially shallow relationships with their audience.

{ 3 comments… read them below or add one }

Tamar Weinberg November 25, 2007 at 18:14

“…and Mixx showing some marketing savvy by creating a Digg refugee group.”

Actually, Mixx didn’t create it. One of the Digg refugees did.

A lot of Diggers, myself included, are moving to Mixx. I point out a lot of reasons why in my blog and in the comments on the TechCrunch post.

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Rob Hyndman November 24, 2007 at 14:32

Me neither. Journalism 2.0 (!)

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Mark Evans November 24, 2007 at 13:20

I don’t see anything in the TC story to illustrate the Mixx argument other than some people suggesting they like Mixx, and Mixx showing some marketing savvy by creating a Digg refugee group.

As far as I can tell, it’s a non-story but, nevertheless, seen as the top story on Techmeme simply because it’s TechCrunch.

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