Content isn’t king, the customer is. And reaching out to your customers from behind a castle wall is asinine. For more on this, see, eg, the internet. Or talk to Larry.
Content is Not King
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Here is a must read on the content is not king subject if you haven’t seen it before….from 2001….brilliant
http://www.firstmonday.org/issues/issue6_2/odlyzko/
Content is dead, community is king. When I read this on a colleague’s blog, I nearly jumped out of my seat. See http://tinyurl.com/2xpjxb