I’m puzzled, though. If Sunrocket and Vonage have taught us anything, it’s that you can’t keep telephone customers (other than the early adopters) without a solid track record for reliability and quality – even with many millions of dollars in TV advertising. Customers need to trust their telephone. But the Ooma model asks customers to spend the money – and take the big risk – upfront (US$400 in hardware), on a startup. Oh, and they’re asking for that $400 from people they’re trying to attract with the promise of low-cost telephone service.
Oh – but they do have a celebrity involved – Aston Kutcher – and the tech ‘sphere is happy to cheerlead by reprinting their press releases (to their credit, the folks at CNet’s Crave are skeptical), so that’s something.
Update: Go Cynthia go.