Canadian Wireless Costs, Redux
A few months after Tom set the house on fire with his post on Canadian wireless data rates (and got flooded with comments and traffic), Research in Motion, Google, and well regarded telecom analyst (and brother of my undergrad roommate, but that’s another blog post) Lawrence Surtees took shots at carriers for, variously, high data rates and a lack of competition.
The backdrop for the discussion is the 2008 auction for new wireless spectrum, recently summed up by Michael. Gist: new entrants think that to spur competition there ought to be spectrum set aside for them. Incumbents, protecting their turf, think everything is peachy-keen, and respond to the set aside with a “what’s next, Kommissar?”, even though they had similar advantages when they were getting off the ground.
This is, of course, nothing new - we last visited with the fiction that Canadian wireless is competitive when the Industry responded to the CRTC’s initial insistence (foiled again!) of early wireless number portability with talking points around the idea that everything is, well, peachy-keen.
Michael now looks at the numbers again in the context of AT&T’s iPhone plans. Gist:
In other words, a plan from Rogers (Rogers plan in C$, AT&T in US$ but currencies now nearly at par) that offers less than AT&T - the Canadian version does not have unlimited data, does not offer rolled over minutes, and has only 10 percent of the night and weekend minutes - currently runs $295 per month (there is a Blackberry data plan that offers 200 MB for $100 with a three year contract but each additional MB costs $5). The barrier to the iPhone in Canada is not Apple. Rather, it is the lack of wireless competition that, as now RIM and Google both note, leads to pricing that places Canadians at a significant disadvantage compared with other developed countries. Is it any wonder there is a petition calling on Rogers to introduce a more competitive iPhone data plan?
I was very surprised at RIM’s public position on data rate costs, mainly because I’ve always thought that Blackberry plans were particularly expensive, and assumed this was a core part of RIM’s pricing strategy. Assuming that’s true, it’s perhaps even more remarkable that RIM is going public: lack of competition among carriers is inflicting such a toll on market penetration that even the high cost provider is complaining. In any event, with RIM reaching out to a broader consumer market with its new devices, Apple doing the same thing with the iPhone and new spectrum appearing on the horizon, we finally seem to be at a time when forces are aligning for a shakeup in Canadian wireless. It’s about time.
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Seeing RIM bash wireless data rates really made my day. Short of cloning a foreign regulatory environment for Canadian wireless (say the Australian or NZ), it’s not obvious what can be done to get rates down. Our mobile operators clearly prefer rates where they are. I’ll admit I’m puzzled as to why Rogers is spending money rolling out HSDPA. Who’s going to use it unless data rates come down? The 100 iPhone customers who are willing to pay the 4-figure monthly mobile data bill? Or are they preparing for what they fear will be serious competition in the near future? I’m afraid it may take more than the combined onslaught of RIM political pressure and Jobsian RDF to make the kind of difference needed.
Verizon in the US offers a 5 GB/mo. wireless data plan for $60/mo. Canada’s Rogers will charge you $22710 for the same amount of data! Don’t use that much data each month? (I do on my cable internet connection). Let’s say you limit yourself to 1 GB/mo. Verizon still costs $60. Rogers costs $2710!
Meanwhile, Virgin Mobile Canada has just introduced a new video-capable phone, the Samsung m510, and more to the point, a wireless data plan to go along with it, offering UNLIMITED data for $10/month. I hope they sell a zillion of these.
I just got a SMS from Rogers which says that they going to apply long-distance rates on top of my current air time rate to all long-distance incoming calls.
This is just ridicules.
In Canada we have worse mobile service in the world and this is not a joke. Most developing countries have lower price rate for much better quality mobile service. I will vote for anyone on next election who can promise that we will have the mobile service provider that can deliver high quality service with a reasonable price rate. There is no one country in Europe has so high price rate and so poor quality service!!!