Much More Media Disruption

10 Mar ’07

From the very excellent Lost Remote, one of the more interesting disruption moments I’ve seen in a while: “the William Morris Agency has entered into a partnership that could mean a web channel for every star. The agency is partnering with Narrowstep, which bills itself as the “TV on the Internet Company.” The idea is to produce “TV-quality programming” and put it on the web. This subverts the old model, by allowing the agency to create shows for its clients and blast them directly to the audience.”

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