Mathew sums up the latest on Wikipedia – Florence Devouard’s claims at LIFT that it is nearing the end of its cash – and an overview of what its alternatives are. For my part, I just don’t understand why it’s apparently so unappealing to fund ‘pedia with some advertising. Time after time the top hit on my Google searching is a Wikipedia entry, but from a revenue perspective my clicks go there to die. That top spot sure is a fancy address – there must be some way to combine WIkipedia’s mission with discreet, tactful advertising.