Podcasts: Everything Old is New Again

19 Jan ’07

I visited the iTunes store today to look for some new podcasts. It’s been a while since I’ve dropped in, but my current batch needs to be refreshed and I was curious to see what new content is available.

Wow. In the space of only a few months, iTunes’ podcast section has been transformed from a flea market of handmade goods into a mainstream media showroom. It seemed like 4 out of every 5 of the ‘casts I saw were simply mp3 versions of mainstream broadcast TV audio and radio, or audio broadcasts from large corporations – good grief, even Scotiabank now has podcasts. And they’re all advertising their wares on iTunes, with yet another incremental source of revenue to Apple resulting.

It was inevitable, I suppose, but I can’t help thinking that every time a new mainstream podcast crowds out a new podcaster, somewhere an angel dies.

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