Fred Wilson gets about 2mm page views a year (30K uniques a month according to his FM blurb) and makes about $30K a year off of web and feed advertising (see comments).
In 2006 Guy Kawasaki got about 2.4mm page views (90K uniques a month according to his FM blurb) and made $3,350.
Fred’s posted CPM for 120 x 600 is $30 and Guy’s is $20. They presumably target more or less the same readers.
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the numbers are indeed strange
i get about 55k uniques. the FM data is old and wrong. i should update that.
guy get about 90k uniques
i have 8,407 inbound links according to technorati and guy has 21,895 inbound links
guy is ranked around 50th in technorati and i am rated 799.
i get about 2mm page views per year, guy gets 2.4mm.
i have 16,500 subs to my main feed and another approx 1,500 subs to my vc only feed
guy has 21,000 rss subs
so clearly guy has a larger audience, but the difference between the two blogs varies significantly depending on what measure you look at.
the reason i make so much more than guy is i have been using FM and FeedBurner for a long time and Guy has not. of the $30k/year I make, only about $2000 is from text ads. the rest is from banners and ads in feeds.
Thanks, Fred. New math indeed. And good advertising for Batelle.
well actually i make a bit more from feedburner than federated media
That’s very interesting – and as it should be, I suppose. But I wonder whether FB is getting enough visibility for this potential ….