The Atomization and Syndication of Market Research

21 Nov ’06

Paul Kedrosky has a fascinating post up about Flickr’s use of metadata to demonstrate the popularity of cameras used by their users. Freshbooks, a company that my mesh partner Mike McDerment co-founded, did the same thing a while back.

With business moving to the web and data increasingly available for this kind of analysis, can the task of market research be atomized and then the data syndicated to whomever needs to use it? And why not an online marketplace of the analyses? Fascinating stuff.

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