Comments on: More Questions About MySpace’s Prospects http://www.robhyndman.com/2006/10/29/more-questions-about-myspaces-prospects/ any technology distinguishable from magic is not sufficiently advanced Sat, 30 Aug 2008 00:51:38 +0000 http://wordpress.org/?v=2.6 By: Rob Hyndman http://www.robhyndman.com/2006/10/29/more-questions-about-myspaces-prospects/#comment-21527 Rob Hyndman Sun, 29 Oct 2006 16:56:57 +0000 http://www.robhyndman.com/2006/10/29/more-questions-about-myspaces-prospects/#comment-21527 It's a very good point. The WaPo piece notes that MySpace says in its defence that people are still signing up en masse. But given that it's still the darling of the mainstream media - except for that nasty child predator issue - that seems inevitable; many people are still learning about MySpace for the first time and like you want to see what's up. What MySpace didn't offer up to the WaPo writer - or at least what wasn't mentioned in the article - is any reference to churn, or how active those signups are after the first visits, and how those numbers are behaving over time. I'm very curious to know what kind of metrics Google's performance-based compensation is tied to in the MySpace deal. The agreement may well be online, but I'm not interested enough to try and track it down :) It’s a very good point. The WaPo piece notes that MySpace says in its defence that people are still signing up en masse. But given that it’s still the darling of the mainstream media - except for that nasty child predator issue - that seems inevitable; many people are still learning about MySpace for the first time and like you want to see what’s up. What MySpace didn’t offer up to the WaPo writer - or at least what wasn’t mentioned in the article - is any reference to churn, or how active those signups are after the first visits, and how those numbers are behaving over time.

I’m very curious to know what kind of metrics Google’s performance-based compensation is tied to in the MySpace deal. The agreement may well be online, but I’m not interested enough to try and track it down :)

]]> By: mark evans http://www.robhyndman.com/2006/10/29/more-questions-about-myspaces-prospects/#comment-21526 mark evans Sun, 29 Oct 2006 16:51:53 +0000 http://www.robhyndman.com/2006/10/29/more-questions-about-myspaces-prospects/#comment-21526 another interesting question is whether web site that target younger users such as teenagers have any "stickiness" at all given this group tends to be fickle and distinctly unloyal. in terms of myspace, i've also heard growing stories users abandoning their myspace blogs to set up their own external blogs. i also wonder how many of myspace's "registered users" are people like me who signed up to see what the fuss was all about only to never visit again. another interesting question is whether web site that target younger users such as teenagers have any “stickiness” at all given this group tends to be fickle and distinctly unloyal. in terms of myspace, i’ve also heard growing stories users abandoning their myspace blogs to set up their own external blogs. i also wonder how many of myspace’s “registered users” are people like me who signed up to see what the fuss was all about only to never visit again.

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