Yet Another Gadget Site

11 Aug ’06

Michael Arrington has announced the launch of the newest addition to his growing stable of blogs – CrunchGear – a site about gadgets. Arrington says it will be unique. I hope so, because this space is awfully crowded with sites – blogs and otherwise – trying to get a taste of the webvertising dollars aimed at toy-boys 15-30 year old toy-obsessed young men.

It’s interesting that Arrington is growing his network with a conscious effort to keep everyone under the same brand – naming, design, look-and-feel, etc. For my part, brand is largely irrelevant to the media choices I make, unless the property falls squarely under the genre under which I’ve gotten to know the brand in the first place. I wonder if that’s because in the creative space success is so hit and miss. The only gadget sites I read I’ve chosen because of the particular voices involved – if they go, I go. So my instinct is that consistent branding is of dubious value.

In any event, I’ll be curious to see whether the Arrington name brings traffic to this site for any reason other than the initial buzz and overt attempts to push traffic to it from his other sites.

One last note. Arrington says he’s announcing two more sites in the next while. Did someone change the clocks on the west coast and add a few more hours into each day? Extraordinary.

{ 1 comment… read it below or add one }

Scott August 16, 2006 at 17:51

Yes, yet another gadget site, lazily linking to the gadget stories featured on the other gadget sites, which have been interbreeding & cross-pollinating for years. I’d happily welcome a new gadget site, if, in fact, it were *new*.

Rob, I don’t think Mr Arrington needs additional hours in his day to run CrunchGear; apparently, all you have to do is take an occasional glance at a few other gadget sites, paraphrase their stories, throw up a big, “Web 2.0-style” photo, and add a little link back to the original story. Take Gizmodo, for example. As of this moment, there are 18 stories on page one. Of those 18, one seems to have come from a reader’s submission, four seem to be original content, and 13 are from other gadget sites. That means nearly 80% of their content comes from someone else’s efforts. Nice gig.

Back to CrunchGear. 14 stories on page one (plus one “give-away” contest post), 13 of which were “borrowed” from other sites (including 4 from Gizmodo, and 2 from Engadget). That leaves 1 “original” story. 93% of CrunchGear content was simply copied from other sites. Is that what Mr Arrington calls “unique?”

“Extraordinary?” No. Extra ordinary.

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