Pogue on Cox on Blogging

28 Jul ’06

David Pogue’s interview with Ana Marie Cox, former writer for Wonkette and just hired as Time.com’s Washington editor, is a gem. Interesting observation about where blogs are going:

DP: So what are the ingredients then for a successful blog, apart from being entertaining or snarky?

AMC: I think it’s changing. Six months, a year ago, I would have talked about what I think made Wonkette successful and makes Gawker successful, to a certain extent, and other blogs: A strong, defined personality with a sense of humor about themselves. An ability to filter news quickly and to recognize, you know, what is interesting to other people as well as interesting to themselves, and finding the balance between those things.

What I think is changing is that people have now become addicted to the rapid update. You know, the not just 12 times a day; 18 times a day, 24 times a day. And it’s almost physically impossible for one person to do that.

And so I think that we’re probably going to see that the individual, strong-personality blog is not going to be at the forefront, because group blogs are going to be able to do what people expect of blogs better.

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