The Dell Blog
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Much ado in the blogosphere about the new Dell blog. I’m with Andy Lark on this one: “The bloggerati just need to get over every blog coming out the gate reading like a conversation at the local pub and not rehashing the past trials and tribulations of bloggers. It takes time for a corporate blog to find its collective voice.”
Andy’s presumably commenting on the fact that it’s day one and Dell has already been severely rapped on the shins for its efforts. Indeed, it sure strikes me as easy pickins to poke a sharp stick at Dell over the launch - fish in a barrel, isn’t it? Like anyone else Dell deserves some breathing room to get its arms around the ’sphere and how it makes sense for it to get involved. But it strikes me as just unreasonable for the bloggerati to tout the good sense of corporate blogging and then mug companies that decide to walk through that door.
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I concur.
The immediacy of blogging and the Net in general tends to make us expect everything to be instant.
Sometimes its better to observe and muse rather than fly around the light like all the other moths.
At least the head Snarker made sure to tell us that he does not, repeat, DOES NOT have an obsession with Dell. Gee, I might have misunderstood his intentions if not for that disclaimer.
I agree with you. The whole “Dell Hell” rant is about 6 months overcooked. And it’s symptomatic of the danger ego can pose to a blog.
I think this conversation is a bit one-sided. I agree that Dell’s newly launched one2one blog has received an unfair amount of negative publicity from bloggers, but I also think that most of the criticism has been pretty sound. Dell should have realized beforehand that its new blog’s launch would be scrutinized ad nauseum, and it should have prepared better. Now that it has received mountains of useful feedback (ignoring for a moment the mountains of useless feedback), it really needs to improve its blog quickly.
The focal point of the situation for me isn’t the blog itself, but rather Dell’s attempt to connect better with its clientele and with the public. I think it’s stepping in the right direction, and as long as it weathers these storms of criticism well, it will emerge as a shining example of corporate blogging that works - collaborative communication that benefits both the business and the people who care about it.
I’d love to hear anyone else’s thoughts on this matter. I’ve been blogging about corporate blogging for nine months now, and I still feel like I’ve just scratched the surface.