Comments on: Just How Effective is Online Advertising? http://www.robhyndman.com/2006/06/20/just-how-effective-is-online-advertising/ any technology distinguishable from magic is not sufficiently advanced Fri, 29 Aug 2008 02:47:48 +0000 http://wordpress.org/?v=2.6 By: Rob Hyndman http://www.robhyndman.com/2006/06/20/just-how-effective-is-online-advertising/#comment-5216 Rob Hyndman Tue, 20 Jun 2006 20:45:45 +0000 http://www.robhyndman.com/2006/06/20/just-how-effective-is-online-advertising/#comment-5216 Well, it's an interesting question, David. I can rhyme off several TV and magazine ads - even from years ago (please God, make them stop (!)), but darned if I can remember a single online ad. My gut tells me the former is dramatically more effective both at directly inducing a purchase, and at penetrating the limbic. Well, it’s an interesting question, David. I can rhyme off several TV and magazine ads - even from years ago (please God, make them stop (!)), but darned if I can remember a single online ad. My gut tells me the former is dramatically more effective both at directly inducing a purchase, and at penetrating the limbic.

]]> By: David Canton http://www.robhyndman.com/2006/06/20/just-how-effective-is-online-advertising/#comment-5214 David Canton Tue, 20 Jun 2006 20:40:14 +0000 http://www.robhyndman.com/2006/06/20/just-how-effective-is-online-advertising/#comment-5214 I tend not to click on the ads either, but I think the real test is how effective they are compared to, for example, magazine ads or TV ads. We don't pay a lot of attention to most of those either, but I'll bet they do have some effect on us. Perhaps this is a question for Steve Rubel? I tend not to click on the ads either, but I think the real test is how effective they are compared to, for example, magazine ads or TV ads.

We don’t pay a lot of attention to most of those either, but I’ll bet they do have some effect on us.

Perhaps this is a question for Steve Rubel?

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