Go Google Yourself
With Google Desktop and other (hyper)local search tools so popular now, shouldn’t restaurants, merchants and the like now be making liberally annotated vcards available for download on their sites? Interesting – a vcard with a resto’s menu in the notes field, with all of that data available to be searched when I next Google myself looking for “paella” (as I often do) or “calamari” (less often, but still, with brio). How odd that one of the first uses suggested for a “home computer” has amounted to almost nothing.
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Many merchants already publish their contact information, location etc. as part of the HTML of their websites. Even easier than publishing a vCard (which is invisible to users of the Web, and would simply unnecessarily duplicate most of that information), is to markup that existing HTML contact information with hCard, a 1:1 translation of vCard into HTML. The restaurant can then easily “publish” their vCard by simply linking to a converter that turns their contact page’s hCard into a vCard. Many folks have done this, and in fact, you can find a simple example of this at the bottom of my blog.