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Apple Promoting Business Podcasting

May 3, 2006 at 20:21 | Print This Post Print This Post

It stands to reason - to sell iPods, sell podcasts: news that Apple is actively promoting business podcasting. You could read the article. But you could also come to mesh and get engaged in the conversation about the role that podcasting and other Web 2.0 technologies are playing in transforming marketing (and a lot more besides).


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One Response to “Apple Promoting Business Podcasting”


  1. Mark Federman (28 comments.)
    May 5th, 2006 at 13:54

    As a slight tangent, this is precisely why the so-called iTunes University - Apple-brand podcasts of university lectures - is a bad, bad, bad idea. Imagine the type of open knowledge that (allegedly) occurs at institutions of higher learning being subject to the Apple Tax - requiring Apple-branded players, and subject to Apple-locked DRM.

    For that matter, imagine your business beholden to the Apple Tax (like it probably now is to the Microsoft Tax). Yet with the MS Tax, open source alternatives are emerging to help one avoid the lock-in. With various TPM initiatives, and the WIPO Railroad coming to take away our collective creativity, the Apple Tax may not be so easily avoided if your employees want to download, and listen to, the interminable, if not inevitable, “all hands” yak-fest.