Comments on: Bottom-Up Marketing – at mesh http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/ any technology distinguishable from magic is not sufficiently advanced Thu, 12 Apr 2012 14:32:35 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Michael McDerment Blog » Blog Archive » Bottom Up Marketing http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/comment-page-1/#comment-6774 Michael McDerment Blog » Blog Archive » Bottom Up Marketing Wed, 12 Jul 2006 15:50:23 +0000 http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/#comment-6774 [...] Mathew, Stuart, and Rob are talking the web marketing from the bottom up meme today as well. [...] [...] Mathew, Stuart, and Rob are talking the web marketing from the bottom up meme today as well. [...]

]]> By: mesh blog » Blog Archive » marketing 2.0 and that darn long tail http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/comment-page-1/#comment-5220 mesh blog » Blog Archive » marketing 2.0 and that darn long tail Tue, 20 Jun 2006 20:57:21 +0000 http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/#comment-5220 [...] At mesh we are tackling these topics with some of the smartest people in the field, and today Yours Truly, Mathew, Rob, Mark and Mike are joining in the discussion, too. [...] [...] At mesh we are tackling these topics with some of the smartest people in the field, and today Yours Truly, Mathew, Rob, Mark and Mike are joining in the discussion, too. [...]

]]> By: Duane's Blog http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/comment-page-1/#comment-2510 Duane's Blog Mon, 08 May 2006 19:33:32 +0000 http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/#comment-2510 <strong>The Bottom-up Marketing Of Mesh...</strong> Basically, bottom up marketing occurs when rank and file users adopt a technology that eventually percolates up to upper management. In terms of groups, technologies often begin with fringe users and spread into the centre. The guys organizing Mesh use... The Bottom-up Marketing Of Mesh…

Basically, bottom up marketing occurs when rank and file users adopt a technology that eventually percolates up to upper management. In terms of groups, technologies often begin with fringe users and spread into the centre.
The guys organizing Mesh use…

]]> By: Billy Warhol http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/comment-page-1/#comment-2471 Billy Warhol Sat, 06 May 2006 04:18:56 +0000 http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/#comment-2471 I can only vouch for the Canadian success story that is Flickr! a very enthusiastic, vibrant community that is on the vanguard of Social Networking!! the same principles of passionate users there can definitely be applied to creating passionate consumers. These are exciting times indeedydeed! Cheers!! ;)) I can only vouch for the Canadian success story that is Flickr! a very enthusiastic, vibrant community that is on the vanguard of Social Networking!!

the same principles of passionate users there can definitely be applied to
creating passionate consumers.

These are exciting times indeedydeed!

Cheers!! ;))

]]> By: Twist Image - Mitch Joel Blog - Marketing and Communication Insights http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/comment-page-1/#comment-2441 Twist Image - Mitch Joel Blog - Marketing and Communication Insights Tue, 02 May 2006 21:19:27 +0000 http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/#comment-2441 <strong>Web 2.0, Marketing 2.0 And Mesh 1.0...</strong> Let me start off by saying that it sucks that mesh – Canada’s Web 2.0 Conference (May 15th – May 16th, 2006) drops on the same dates as the CMA – Canadian Marketing Association – National Conference and Trade Show....... Web 2.0, Marketing 2.0 And Mesh 1.0…

Let me start off by saying that it sucks that mesh – Canada’s Web 2.0 Conference (May 15th – May 16th, 2006) drops on the same dates as the CMA – Canadian Marketing Association – National Conference and Trade Show…….

]]> By: Josh Blinick http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/comment-page-1/#comment-2437 Josh Blinick Tue, 02 May 2006 15:03:21 +0000 http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/#comment-2437 While I certainly agree with your basic premise, I am curious as to the chance of this type of organic success for attracting a wider audience. Not to diminish your success with Mesh (I plan on attending), but it is essentially a Web 2.0 conference, marketed through Web 2.0 websites, so your target market is sort of 'built in'. My observation of Web 2.0 is that part of its success is its independence, so I wonder how that would translate for more established brands. I am very fascinated by the changes in marketing, and the influence of Web 2.0-type applications on the marketing and consumption process. While I certainly agree with your basic premise, I am curious as to the chance of this type of organic success for attracting a wider audience.

Not to diminish your success with Mesh (I plan on attending), but it is essentially a Web 2.0 conference, marketed through Web 2.0 websites, so your target market is sort of ‘built in’.

My observation of Web 2.0 is that part of its success is its independence, so I wonder how that would translate for more established brands.

I am very fascinated by the changes in marketing, and the influence of Web 2.0-type applications on the marketing and consumption process.

]]> By: Stuart MacDonald http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/comment-page-1/#comment-2436 Stuart MacDonald Tue, 02 May 2006 15:00:06 +0000 http://www.robhyndman.com/2006/05/02/bottom-up-marketing-at-mesh/#comment-2436 <strong>Who's in charge around here? Marketing 2.0...</strong> For the past 50 or more years, advertising has been based on one basic concept: yelling at people via the ...... Who’s in charge around here? Marketing 2.0…

For the past 50 or more years, advertising has been based on one basic concept: yelling at people via the ……

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