Comments on: Microsoft’s (Lack of) Marketing Mojo http://www.robhyndman.com/2006/02/11/microsofts-lack-of-marketing-mojo/ any technology distinguishable from magic is not sufficiently advanced Tue, 23 Feb 2010 15:33:03 -0800 http://wordpress.org/?v=2.9 hourly 1 By: Stuart MacDonald http://www.robhyndman.com/2006/02/11/microsofts-lack-of-marketing-mojo/comment-page-1/#comment-1091 Stuart MacDonald Sun, 12 Feb 2006 01:46:17 +0000 http://www.robhyndman.com/2006/02/11/microsofts-lack-of-marketing-mojo/#comment-1091 Well, I could go on and on here. But the short story is that Microsoft doesn't actually *do* marketing. Seriously. They are a spectacularly siloed outfit, where Marketing is essentially left holding the bag to "sell the damn thing" after the Planners and Dev teams have decided to ship it. It's nasty Old Skool Marketing, where all the Marketers really get to is decide the ads. Far from advanced stuff, here. The rest is decided through a filter of internal politics and analysis/paralysis where Product always wins - and is usually far too late. Not that this is that different from most large companies, and not that MSFT hasn't (in the past) created groundbreaking stuff, but worth remembering nonetheless. -- Stuart Well, I could go on and on here. But the short story is that Microsoft doesn’t actually *do* marketing. Seriously. They are a spectacularly siloed outfit, where Marketing is essentially left holding the bag to “sell the damn thing” after the Planners and Dev teams have decided to ship it. It’s nasty Old Skool Marketing, where all the Marketers really get to is decide the ads. Far from advanced stuff, here. The rest is decided through a filter of internal politics and analysis/paralysis where Product always wins – and is usually far too late. Not that this is that different from most large companies, and not that MSFT hasn’t (in the past) created groundbreaking stuff, but worth remembering nonetheless.

– Stuart

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