http://www.robhyndman.com/2006/02/09/fon-and-its-interested-advisors/ any technology distinguishable from magic is not sufficiently advanced Tue, 23 Feb 2010 15:33:03 -0800 http://wordpress.org/?v=2.9 hourly 1 http://www.robhyndman.com/2006/02/09/fon-and-its-interested-advisors/comment-page-1/#comment-1089 robhyndman.com Sat, 11 Feb 2006 21:00:28 +0000 http://www.robhyndman.com/2006/02/09/fon-and-its-interested-advisors/#comment-1089 [...] That’s undoubtedly a large part of it, and some other forces are at work here too. I blogged recently about the democratization of advertising and of PR - the idea being the increasing power of the average voice in forming opinion. It seems to me that it’s becoming much easier to reach the multitudes with not a lot of money or overt sophistication, and that the Googles of the world have been particularly good at doing this - at using these channels to present themselves as being counter-cultural, hip, and ‘just like you‘ - whether they are like us or not. A case in point today is 3bubbles, a new chat tool for blogs that has lined up Michael Arrington and Stowe Boyd for sneak previews that will likely generate a lot of buzz. Except for Stowe’s interest as an advisor (which in a nod to the recent controversy over FON bloggers he quite extensively discloses), this was free advertising, and it was great positioning and a nice kick-off. [...] [...] That’s undoubtedly a large part of it, and some other forces are at work here too. I blogged recently about the democratization of advertising and of PR – the idea being the increasing power of the average voice in forming opinion. It seems to me that it’s becoming much easier to reach the multitudes with not a lot of money or overt sophistication, and that the Googles of the world have been particularly good at doing this – at using these channels to present themselves as being counter-cultural, hip, and ‘just like you‘ – whether they are like us or not. A case in point today is 3bubbles, a new chat tool for blogs that has lined up Michael Arrington and Stowe Boyd for sneak previews that will likely generate a lot of buzz. Except for Stowe’s interest as an advisor (which in a nod to the recent controversy over FON bloggers he quite extensively discloses), this was free advertising, and it was great positioning and a nice kick-off. [...]

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