Comments on: The Democratization of Advertising http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/ any technology distinguishable from magic is not sufficiently advanced Tue, 23 Feb 2010 15:33:03 -0800 http://wordpress.org/?v=2.9 hourly 1 By: Rogers Blog - the Me2 revolution and Advertising/PR/Information http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1093 Rogers Blog - the Me2 revolution and Advertising/PR/Information Mon, 13 Feb 2006 00:09:27 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1093 [...] Rogers Blog - the Me2 revolution and Advertising/PR/InformationRogers BlogFamilie, Freunde, Sachen...2006-02-13the Me2 revolution and Advertising/PR/Information Von roger @ 00:51 [ Blogging ] The Democratization of Advertising With the world moving online and exponentially turning to blogs and other forms of personal publishing – podcasting, vidcasting, and whatever comes next - surely we are going to become less impressionable to the targeted pitch. Within seconds of being exposed to advertising I can now go online and find corroborating or contradictory first-hand evidence from an independent source. What hope does an Adsense ad have when I can quickly find real-world opinions about that seller or product, or a competitor? And in the blogosphere I don’t need to worry about sniffing out shill reviews planted in the Epinions of the world – a blog provides me with a blogger’s entire body of work, which I can explore to determine whether or not the source is to be trusted. The Me2 Revolution The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass audiences of employees and consumers. In the past five years, this pyramid-of influence model has been gradually supplanted by a peer-to-peer, horizontal discussion among multiple stakeholders. The employee is the new credible source for information about a company, giving insight from the front lines. The consumer has become a co-creator, demanding transparency on decisions from sourcing to new-product positioning. [...] The most profound finding of the 2006 Edelman Trust Barometer is that in six of the 11 countries surveyed, the "person like yourself or your peer" is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed. This has advanced steadily over the past three years. Via Google and the Me2 revolutionKommentareBis jetzt keine Kommentare zu diesem BeitragKommentar verfassenNameE-MailUrlIhr KommentarAnti-Spam Ãœberprüfung (Code ins Eingabefeld übertragen) Auto-BR (Zeilenumbrüche werden <br>-Tags) NEUESTER MOBLOG 2006-02-12 15:26:27LETZTE BEITRÄGEthe Me2 revolution and...the Me2 revolution and...Aro-sa-matValery im Alpen Club M...Aroser Skischule KATEGORIEN AlleBloggingCultureDefaultDiversesEducationFamilyGlobal WarmingICHIBAJapanese (日本語)KAYWA MondomediaMoving Imagenow foreverOpen Standards, -Conte...ParisPolitikThings JapaneseVisual Diary from TuscanyVisualsWeb 2.0, Mash-Ups ...XML, XSLT...ZürichGALERIENMeine Bilder  [33] Business  [14] Films  [2] SMIL Conference 2003  [23] Frühe Moblogs  [9] Family  [62] Me  [5] Paris  [7] ABC  [4] Social Events  [10] MY OTHER WEBLOGSAll about Mobile LifeItadakimasuKAYWA BlogTremendousFAMILYIreneJürgMatthiasMiriamNadiaSimone und NiklausWernerSOME KAYWA BLOGSAndreas GöldiBandsmagazineBeatbenkös natelföteliCINEMAetoyFlinkHannesHelsinkiklubJérômeJean-SébastienMartin KilianMichaelMoland FengkovMurielNetzlernenNick LüthiONLOGOrnellaPatricePolisPop CulturePortalogRobRolands EreignishorizontSébastienSandrineSchrankenlosSmoothplanetSowasTom KawaraType and the CityVenture LawZahidaBUSINESSKAYWAKAYWA BlogBLOGROLLAmy Jo KimAnnieAntipixelAsteriskBaselblogBernhard SeefeldBlog AfricaBlogmatrixBrainstorms and RavesCarsten and JunDienstraum (M. Genova)DottocomuEasterwoodFilm + KritikfilmkritikFilmtagebuchGonGregorHacking the LibraryHicksdesignichibaITU NewslogJeansnowJoi ItoJon UdellKeith’s weblogLoïc Le MeurMakiko ItohMany 2 ManyMezzoblueMoblogging.orgMoshi Moshi :: neo jap...naija jamsNutzbarOliver ThylmannPete Barr WatsonRoss MayfieldSam RubySememergenceSense WorldwideshortcutwebTee erlebenThe Diary of Samuel PepysThe Spirit MercuriousUrsWirearchyZZ/OSSMETAWEBBlogdexBlogpulseDaypopDice La Red: BlogsInto the BlogosphereTechnoratiVisitor Map LogWaypath to meDICTIONARIESLEO (English)LEO FrançaisRikai - direct japanes...WordoriginsEDUCATION MANE IT NetworkAbject LearningInfocult: Information,...Martin Hofmann PHRMartin LindnerMoeNetzlernenNitle Tech NewsSeb PaquetSebastian FiedlerSimpleSUCHE suchenARCHIVFebruar 2006Januar 2006Dezember 2005November 2005Oktober 2005September 2005August 2005Juli 2005Juni 2005Mai 2005April 2005März 2005Februar 2005Januar 2005Dezember 2004November 2004Oktober 2004September 2004August 2004Juli 2004Juni 2004Mai 2004April 2004März 2004Februar 2004Januar 2004Dezember 2003November 2003September 2003Juli 2003Juni 2003Mai 2003März 2003Februar 2003Januar 2003SERVICE     [...] [...] Rogers Blog – the Me2 revolution and Advertising/PR/InformationRogers BlogFamilie, Freunde, Sachen…2006-02-13the Me2 revolution and Advertising/PR/Information Von roger @ 00:51 [ Blogging ] The Democratization of Advertising With the world moving online and exponentially turning to blogs and other forms of personal publishing – podcasting, vidcasting, and whatever comes next – surely we are going to become less impressionable to the targeted pitch. Within seconds of being exposed to advertising I can now go online and find corroborating or contradictory first-hand evidence from an independent source. What hope does an Adsense ad have when I can quickly find real-world opinions about that seller or product, or a competitor? And in the blogosphere I don’t need to worry about sniffing out shill reviews planted in the Epinions of the world – a blog provides me with a blogger’s entire body of work, which I can explore to determine whether or not the source is to be trusted. The Me2 Revolution The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass audiences of employees and consumers. In the past five years, this pyramid-of influence model has been gradually supplanted by a peer-to-peer, horizontal discussion among multiple stakeholders. The employee is the new credible source for information about a company, giving insight from the front lines. The consumer has become a co-creator, demanding transparency on decisions from sourcing to new-product positioning. [...] The most profound finding of the 2006 Edelman Trust Barometer is that in six of the 11 countries surveyed, the “person like yourself or your peer” is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed. This has advanced steadily over the past three years. Via Google and the Me2 revolutionKommentareBis jetzt keine Kommentare zu diesem BeitragKommentar verfassenNameE-MailUrlIhr KommentarAnti-Spam Ãœberprüfung (Code ins Eingabefeld übertragen) Auto-BR (Zeilenumbrüche werden <br>-Tags) NEUESTER MOBLOG 2006-02-12 15:26:27LETZTE BEITRÄGEthe Me2 revolution and…the Me2 revolution and…Aro-sa-matValery im Alpen Club M…Aroser Skischule KATEGORIEN AlleBloggingCultureDefaultDiversesEducationFamilyGlobal WarmingICHIBAJapanese (日本語)KAYWA MondomediaMoving Imagenow foreverOpen Standards, -Conte…ParisPolitikThings JapaneseVisual Diary from TuscanyVisualsWeb 2.0, Mash-Ups …XML, XSLT…ZürichGALERIENMeine Bilder  [33] Business  [14] Films  [2] SMIL Conference 2003  [23] Frühe Moblogs  [9] Family  [62] Me  [5] Paris  [7] ABC  [4] Social Events  [10] MY OTHER WEBLOGSAll about Mobile LifeItadakimasuKAYWA BlogTremendousFAMILYIreneJürgMatthiasMiriamNadiaSimone und NiklausWernerSOME KAYWA BLOGSAndreas GöldiBandsmagazineBeatbenkös natelföteliCINEMAetoyFlinkHannesHelsinkiklubJérômeJean-SébastienMartin KilianMichaelMoland FengkovMurielNetzlernenNick LüthiONLOGOrnellaPatricePolisPop CulturePortalogRobRolands EreignishorizontSébastienSandrineSchrankenlosSmoothplanetSowasTom KawaraType and the CityVenture LawZahidaBUSINESSKAYWAKAYWA BlogBLOGROLLAmy Jo KimAnnieAntipixelAsteriskBaselblogBernhard SeefeldBlog AfricaBlogmatrixBrainstorms and RavesCarsten and JunDienstraum (M. Genova)DottocomuEasterwoodFilm + KritikfilmkritikFilmtagebuchGonGregorHacking the LibraryHicksdesignichibaITU NewslogJeansnowJoi ItoJon UdellKeith’s weblogLoïc Le MeurMakiko ItohMany 2 ManyMezzoblueMoblogging.orgMoshi Moshi :: neo jap…naija jamsNutzbarOliver ThylmannPete Barr WatsonRoss MayfieldSam RubySememergenceSense WorldwideshortcutwebTee erlebenThe Diary of Samuel PepysThe Spirit MercuriousUrsWirearchyZZ/OSSMETAWEBBlogdexBlogpulseDaypopDice La Red: BlogsInto the BlogosphereTechnoratiVisitor Map LogWaypath to meDICTIONARIESLEO (English)LEO FrançaisRikai – direct japanes…WordoriginsEDUCATION MANE IT NetworkAbject LearningInfocult: Information,…Martin Hofmann PHRMartin LindnerMoeNetzlernenNitle Tech NewsSeb PaquetSebastian FiedlerSimpleSUCHE suchenARCHIVFebruar 2006Januar 2006Dezember 2005November 2005Oktober 2005September 2005August 2005Juli 2005Juni 2005Mai 2005April 2005März 2005Februar 2005Januar 2005Dezember 2004November 2004Oktober 2004September 2004August 2004Juli 2004Juni 2004Mai 2004April 2004März 2004Februar 2004Januar 2004Dezember 2003November 2003September 2003Juli 2003Juni 2003Mai 2003März 2003Februar 2003Januar 2003SERVICE     [...]

]]> By: Rogers Blog - the Me2 revolution and Advertising/PR/Information http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1092 Rogers Blog - the Me2 revolution and Advertising/PR/Information Mon, 13 Feb 2006 00:07:07 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1092 [...] Rogers Blog - the Me2 revolution and Advertising/PR/InformationRogers BlogFamilie, Freunde, Sachen...2006-02-13the Me2 revolution and Advertising/PR/Information Von roger @ 00:51 [ Blogging ] The Democratization of Advertising With the world moving online and exponentially turning to blogs and other forms of personal publishing – podcasting, vidcasting, and whatever comes next - surely we are going to become less impressionable to the targeted pitch. Within seconds of being exposed to advertising I can now go online and find corroborating or contradictory first-hand evidence from an independent source. What hope does an Adsense ad have when I can quickly find real-world opinions about that seller or product, or a competitor? And in the blogosphere I don’t need to worry about sniffing out shill reviews planted in the Epinions of the world – a blog provides me with a blogger’s entire body of work, which I can explore to determine whether or not the source is to be trusted. The Me2 Revolution The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass audiences of employees and consumers. In the past five years, this pyramid-of influence model has been gradually supplanted by a peer-to-peer, horizontal discussion among multiple stakeholders. The employee is the new credible source for information about a company, giving insight from the front lines. The consumer has become a co-creator, demanding transparency on decisions from sourcing to new-product positioning. [...] The most profound finding of the 2006 Edelman Trust Barometer is that in six of the 11 countries surveyed, the "person like yourself or your peer" is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed. This has advanced steadily over the past three years. Via Google and the Me2 revolutionKommentareBis jetzt keine Kommentare zu diesem BeitragKommentar verfassenNameE-MailUrlIhr KommentarAnti-Spam Ãœberprüfung (Code ins Eingabefeld übertragen) Auto-BR (Zeilenumbrüche werden <br>-Tags) NEUESTER MOBLOG 2006-02-12 15:26:27LETZTE BEITRÄGEthe Me2 revolution and...Aro-sa-matValery im Alpen Club M...Aroser SkischuleEdgeio - Ichiba KATEGORIEN AlleBloggingCultureDefaultDiversesEducationFamilyGlobal WarmingICHIBAJapanese (日本語)KAYWA MondomediaMoving Imagenow foreverOpen Standards, -Conte...ParisPolitikThings JapaneseVisual Diary from TuscanyVisualsWeb 2.0, Mash-Ups ...XML, XSLT...ZürichGALERIENMeine Bilder  [33] Business  [14] Films  [2] SMIL Conference 2003  [23] Frühe Moblogs  [9] Family  [62] Me  [5] Paris  [7] ABC  [4] Social Events  [10] MY OTHER WEBLOGSAll about Mobile LifeItadakimasuKAYWA BlogTremendousFAMILYIreneJürgMatthiasMiriamNadiaSimone und NiklausWernerSOME KAYWA BLOGSAndreas GöldiBandsmagazineBeatbenkös natelföteliCINEMAetoyFlinkHannesHelsinkiklubJérômeJean-SébastienMartin KilianMichaelMoland FengkovMurielNetzlernenNick LüthiONLOGOrnellaPatricePolisPop CulturePortalogRobRolands EreignishorizontSébastienSandrineSchrankenlosSmoothplanetSowasTom KawaraType and the CityVenture LawZahidaBUSINESSKAYWAKAYWA BlogBLOGROLLAmy Jo KimAnnieAntipixelAsteriskBaselblogBernhard SeefeldBlog AfricaBlogmatrixBrainstorms and RavesCarsten and JunDienstraum (M. Genova)DottocomuEasterwoodFilm + KritikfilmkritikFilmtagebuchGonGregorHacking the LibraryHicksdesignichibaITU NewslogJeansnowJoi ItoJon UdellKeith’s weblogLoïc Le MeurMakiko ItohMany 2 ManyMezzoblueMoblogging.orgMoshi Moshi :: neo jap...naija jamsNutzbarOliver ThylmannPete Barr WatsonRoss MayfieldSam RubySememergenceSense WorldwideshortcutwebTee erlebenThe Diary of Samuel PepysThe Spirit MercuriousUrsWirearchyZZ/OSSMETAWEBBlogdexBlogpulseDaypopDice La Red: BlogsInto the BlogosphereTechnoratiVisitor Map LogWaypath to meDICTIONARIESLEO (English)LEO FrançaisRikai - direct japanes...WordoriginsEDUCATION MANE IT NetworkAbject LearningInfocult: Information,...Martin Hofmann PHRMartin LindnerMoeNetzlernenNitle Tech NewsSeb PaquetSebastian FiedlerSimpleSUCHE suchenARCHIVFebruar 2006Januar 2006Dezember 2005November 2005Oktober 2005September 2005August 2005Juli 2005Juni 2005Mai 2005April 2005März 2005Februar 2005Januar 2005Dezember 2004November 2004Oktober 2004September 2004August 2004Juli 2004Juni 2004Mai 2004April 2004März 2004Februar 2004Januar 2004Dezember 2003November 2003September 2003Juli 2003Juni 2003Mai 2003März 2003Februar 2003Januar 2003SERVICE     [...] [...] Rogers Blog – the Me2 revolution and Advertising/PR/InformationRogers BlogFamilie, Freunde, Sachen…2006-02-13the Me2 revolution and Advertising/PR/Information Von roger @ 00:51 [ Blogging ] The Democratization of Advertising With the world moving online and exponentially turning to blogs and other forms of personal publishing – podcasting, vidcasting, and whatever comes next – surely we are going to become less impressionable to the targeted pitch. Within seconds of being exposed to advertising I can now go online and find corroborating or contradictory first-hand evidence from an independent source. What hope does an Adsense ad have when I can quickly find real-world opinions about that seller or product, or a competitor? And in the blogosphere I don’t need to worry about sniffing out shill reviews planted in the Epinions of the world – a blog provides me with a blogger’s entire body of work, which I can explore to determine whether or not the source is to be trusted. The Me2 Revolution The traditional approach to corporate communications envisages a controlled process of scripted messages delivered by the chief executive, first to investors, then to other opinion-formers, and only later to the mass audiences of employees and consumers. In the past five years, this pyramid-of influence model has been gradually supplanted by a peer-to-peer, horizontal discussion among multiple stakeholders. The employee is the new credible source for information about a company, giving insight from the front lines. The consumer has become a co-creator, demanding transparency on decisions from sourcing to new-product positioning. [...] The most profound finding of the 2006 Edelman Trust Barometer is that in six of the 11 countries surveyed, the “person like yourself or your peer” is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed. This has advanced steadily over the past three years. Via Google and the Me2 revolutionKommentareBis jetzt keine Kommentare zu diesem BeitragKommentar verfassenNameE-MailUrlIhr KommentarAnti-Spam Ãœberprüfung (Code ins Eingabefeld übertragen) Auto-BR (Zeilenumbrüche werden <br>-Tags) NEUESTER MOBLOG 2006-02-12 15:26:27LETZTE BEITRÄGEthe Me2 revolution and…Aro-sa-matValery im Alpen Club M…Aroser SkischuleEdgeio – Ichiba KATEGORIEN AlleBloggingCultureDefaultDiversesEducationFamilyGlobal WarmingICHIBAJapanese (日本語)KAYWA MondomediaMoving Imagenow foreverOpen Standards, -Conte…ParisPolitikThings JapaneseVisual Diary from TuscanyVisualsWeb 2.0, Mash-Ups …XML, XSLT…ZürichGALERIENMeine Bilder  [33] Business  [14] Films  [2] SMIL Conference 2003  [23] Frühe Moblogs  [9] Family  [62] Me  [5] Paris  [7] ABC  [4] Social Events  [10] MY OTHER WEBLOGSAll about Mobile LifeItadakimasuKAYWA BlogTremendousFAMILYIreneJürgMatthiasMiriamNadiaSimone und NiklausWernerSOME KAYWA BLOGSAndreas GöldiBandsmagazineBeatbenkös natelföteliCINEMAetoyFlinkHannesHelsinkiklubJérômeJean-SébastienMartin KilianMichaelMoland FengkovMurielNetzlernenNick LüthiONLOGOrnellaPatricePolisPop CulturePortalogRobRolands EreignishorizontSébastienSandrineSchrankenlosSmoothplanetSowasTom KawaraType and the CityVenture LawZahidaBUSINESSKAYWAKAYWA BlogBLOGROLLAmy Jo KimAnnieAntipixelAsteriskBaselblogBernhard SeefeldBlog AfricaBlogmatrixBrainstorms and RavesCarsten and JunDienstraum (M. Genova)DottocomuEasterwoodFilm + KritikfilmkritikFilmtagebuchGonGregorHacking the LibraryHicksdesignichibaITU NewslogJeansnowJoi ItoJon UdellKeith’s weblogLoïc Le MeurMakiko ItohMany 2 ManyMezzoblueMoblogging.orgMoshi Moshi :: neo jap…naija jamsNutzbarOliver ThylmannPete Barr WatsonRoss MayfieldSam RubySememergenceSense WorldwideshortcutwebTee erlebenThe Diary of Samuel PepysThe Spirit MercuriousUrsWirearchyZZ/OSSMETAWEBBlogdexBlogpulseDaypopDice La Red: BlogsInto the BlogosphereTechnoratiVisitor Map LogWaypath to meDICTIONARIESLEO (English)LEO FrançaisRikai – direct japanes…WordoriginsEDUCATION MANE IT NetworkAbject LearningInfocult: Information,…Martin Hofmann PHRMartin LindnerMoeNetzlernenNitle Tech NewsSeb PaquetSebastian FiedlerSimpleSUCHE suchenARCHIVFebruar 2006Januar 2006Dezember 2005November 2005Oktober 2005September 2005August 2005Juli 2005Juni 2005Mai 2005April 2005März 2005Februar 2005Januar 2005Dezember 2004November 2004Oktober 2004September 2004August 2004Juli 2004Juni 2004Mai 2004April 2004März 2004Februar 2004Januar 2004Dezember 2003November 2003September 2003Juli 2003Juni 2003Mai 2003März 2003Februar 2003Januar 2003SERVICE     [...]

]]> By: Stuart MacDonald http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1033 Stuart MacDonald Wed, 01 Feb 2006 03:27:19 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1033 Well. Isn't that just terribly sad. And tremendously counterproductive, to boot. Brand-as-lofty-brochure-copy alone is an absolutely silly, silly use of scarce resources. But the good news is that this kind of lack of authenticity almost always comes home to roost, in some way, shape or form. Usually in lost business or lost jobs. -- Stuart Well. Isn’t that just terribly sad. And tremendously counterproductive, to boot. Brand-as-lofty-brochure-copy alone is an absolutely silly, silly use of scarce resources.

But the good news is that this kind of lack of authenticity almost always comes home to roost, in some way, shape or form. Usually in lost business or lost jobs.

– Stuart

]]> By: David Maister http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1032 David Maister Wed, 01 Feb 2006 03:11:41 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1032 Yes, Stuart, yes. We *do* agree. but my observation of the world I know (professionals service firms) tells me that when firms start worrying about their brand they don't in fact apply your insight and start figuring how to manage differently in order to get their people to behave differently at all "touch points." Real world? Branding programs are things run by marketing communications companies for their clients, as a wonderful substitute for the client having to actually change. Yes, Stuart, yes. We *do* agree. but my observation of the world I know (professionals service firms) tells me that when firms start worrying about their brand they don’t in fact apply your insight and start figuring how to manage differently in order to get their people to behave differently at all “touch points.” Real world? Branding programs are things run by marketing communications companies for their clients, as a wonderful substitute for the client having to actually change.

]]> By: Stuart MacDonald http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1031 Stuart MacDonald Wed, 01 Feb 2006 02:41:39 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1031 I think you are on to something, David, though I don't agree with the premise of focusing more on quality and less on advertising. A Brand is the sum total of all customer experience at all touchpoints. Everything, soup to nuts. Every ad, every newspaper/blog mention, every human contact, every interaction with the product or service, everywhere. All of it. It all adds up, it all builds on everything else. So in reality Great Brands have to be doing *everything* well. And I don't think there is really anything new there. With respect, the idea that good advertising can drive business success if everything other than the ads is lousy died some time ago, no? I mean, it might do a little for a while, but it won't build anything of long-term value. So on the question of quality or advertising, I don't think it is either/or. It's both. Authenticity and projecting or "living" a brand's value at all touchpoints just core to business success in this day and age. -- Stuart I think you are on to something, David, though I don’t agree with the premise of focusing more on quality and less on advertising.

A Brand is the sum total of all customer experience at all touchpoints. Everything, soup to nuts. Every ad, every newspaper/blog mention, every human contact, every interaction with the product or service, everywhere. All of it. It all adds up, it all builds on everything else. So in reality Great Brands have to be doing *everything* well. And I don’t think there is really anything new there. With respect, the idea that good advertising can drive business success if everything other than the ads is lousy died some time ago, no? I mean, it might do a little for a while, but it won’t build anything of long-term value. So on the question of quality or advertising, I don’t think it is either/or. It’s both. Authenticity and projecting or “living” a brand’s value at all touchpoints just core to business success in this day and age.

– Stuart

]]> By: robhyndman.com http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1028 robhyndman.com Tue, 31 Jan 2006 22:35:57 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1028 [...] I’m very pleased to say that David Maister, the author of “The Trusted Advisor” and one of the true gurus of professional services marketing, commented on my recent posts on the Democratization of Advertising and PR. Please drop by, spend some time - here and here - and get engaged in the dialogue. Related Posts [...] [...] I’m very pleased to say that David Maister, the author of “The Trusted Advisor” and one of the true gurus of professional services marketing, commented on my recent posts on the Democratization of Advertising and PR. Please drop by, spend some time – here and here – and get engaged in the dialogue. Related Posts [...]

]]> By: David Maister http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1023 David Maister Tue, 31 Jan 2006 14:21:58 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1023 A hypothesis. If we as consumers can now check the experience of others and a company's reputation, then doesn't that force companies into giving great service to ensure their word of mouth is terrific. Isn't this a fabulous development if it happens this way? But will it? How many companies will actually reason it through and focus more on quality and less on advertising? My guess is that the transition will take a long time - they will continue just to look for new ways to advertise, and quality and service will remain where they are. A hypothesis. If we as consumers can now check the experience of others and a company’s reputation, then doesn’t that force companies into giving great service to ensure their word of mouth is terrific. Isn’t this a fabulous development if it happens this way? But will it? How many companies will actually reason it through and focus more on quality and less on advertising? My guess is that the transition will take a long time – they will continue just to look for new ways to advertise, and quality and service will remain where they are.

]]> By: Cyberlaw Central » Blawg Review #42 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1019 Cyberlaw Central » Blawg Review #42 Mon, 30 Jan 2006 06:25:18 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1019 [...] - Rob Hyndman has an interesting post here on the democratization of advertising. [...] [...] – Rob Hyndman has an interesting post here on the democratization of advertising. [...]

]]> By: Cyberlaw Central » Blawg Review #42 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1018 Cyberlaw Central » Blawg Review #42 Mon, 30 Jan 2006 06:12:38 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1018 [...] Rob Hyndman has an interesting post here on the democratization of advertising. [...] [...] Rob Hyndman has an interesting post here on the democratization of advertising. [...]

]]> By: Rickster » Another post on the Me2 Revolution http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/comment-page-1/#comment-1017 Rickster » Another post on the Me2 Revolution Sat, 28 Jan 2006 22:15:44 +0000 http://www.robhyndman.com/2006/01/27/the-democratization-of-advertising/#comment-1017 [...] Here is another article regarding the “Me2 Revolution” and how deep the thinking goes so far.  This is interesting stuff, as it really is a fundamental change in how things can work.  Just like the Internet bringing a revolution in communication (email) and commerce (online shopping), blogs bring the power of the press, the power of advertising, the power of community, the power of research, the power of common interests into the hands of the general population. [...] [...] Here is another article regarding the “Me2 Revolution” and how deep the thinking goes so far.  This is interesting stuff, as it really is a fundamental change in how things can work.  Just like the Internet bringing a revolution in communication (email) and commerce (online shopping), blogs bring the power of the press, the power of advertising, the power of community, the power of research, the power of common interests into the hands of the general population. [...]

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