“DRM is a Limitation That Limits Innovation”

24 Jan ’06

Wired has an article that looks at the coming confusion as DRM and digital media arrive in the world’s family rooms at the same time. Gist:

A similar system made by Sonos creates a mesh-wireless network that connects up to 32 remote amplifiers with music stored on a home computer, but the company hides music bought through Apple’s iTunes store, according to [ReQuest] co-founder Thomas Cullen.

“We don’t want to taunt them,” Cullen said. “The best thing we can do is hide iTunes songs so they don’t get an expectation they can play them.”

Ninety percent of his customers own iPods, according to Cullen, and many call in after first buying the system, wondering where their iTunes songs are. But after the company explains it is Apple’s DRM that prevents the file from playing, users universally respond that they will go back to buying CDs that they can then rip into non-DRMed audio files, Cullen said.

Previous post:

Next post: