Is Content Still King?

28 Nov ’05

Larry Borsato asks whether content is still king:

I’ve heard the expression “Content is king” for years. But is it really true?

If content is king, why are newspapers and magazines dying? Why is Google, a company that neither owns nor creates content, is growing by leaps and bounds?

I think the answer is that content is still king, but right now we’re drowning in it, and there will be turmoil for a while as the constellations of content to which we have grown accustomed re-align themselves.

There will always be a need for picks and shovels.

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