Evan Williams, CEO of Odeo, has a post on 10 rules for web startups that is attracting a lot of attention this week.

1. Be Narrow
2. Be Different
3. Be Casual
4. Be Picky
5. Be User-Centric
6. Be Self-Centered
7. Be Greedy
8. Be Tiny
9. Be Agile
10. Be Balanced