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Corporate Podcasting Guidelines

November 9, 2005 at 08:32 | Print This Post Print This Post

Steve Rubel posts on IBM’s new initiative concerning employee podcasting. That initiative includes guidelines that address podcast-specific issues, including:

  • Do not podcast IBM Confidential material.
  • Be mindful not only of what you say, but how you say it.
  • Protect your privacy and the privacy of others.
  • Set the bar as high as you can for audio production and content quality.
  • There may be some invitations to participate in non-IBM podcasts that warrant IBM Communications’ involvement.
  • Identify your podcast as the voice of an individual or small group within the company, not the “official” voice of the company.
  • Before creating a podcast, listen to some.

    • I’ve added it to my page on corporate blogging (link above).


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