Mark Cuban has a great post on the business wisdom of ensuring that your offering takes the path of least resistance. Gist:

It was Aaron Spelling I believe who said that “TV is the path of least resistance from complete boredom”. Which is another way of saying that its easier to watch TV, than to sit there and do nothing.

Which describes exactly how people make most of their choices in life. They take the easy way. They take the path of least resistance.

There are certain things in life we all have to do. There are certain things in life we choose to do. Then there is everything else. The things we do to kill time.

In every case, all things being equal, we choose the path of least resistance.

Understanding this concept is key to making good business decisions.