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On Simplicity


Cliff Atkinson writes on the cognitive impact of distraction and processing overload. I blogged some related news (one on the same study) here, here and here.

Listen to the man. Forget the shiny objects and flashing lights. It’s about focus. It really is very simple.


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2 Responses to “On Simplicity”


  1. May 3rd, 2005 at 23:54

    Do these studies really suggest that the reason for the multi-media overload is simply an attempt at ‘razzle dazzle’ on the part of media outlets? Or, is the desire for a multi-formatted tv screen ala CNN Headline News part of a belief from CNN that we actually need, want, and can process all of that stuff? Or, better yet, is there something to pull from the conspiracy theory file that explains why providing information has to be something other than straightforward? Someone out there thinks we can receive and comprehend multiple feeds at once, despite the growing body of evidence to the contrary. (And, I’m not sure that ’simplicity’ is the best word for what we need … perhaps ’simpler delivery,’ but the folks who note that in the end overloading equals dumbing down should consider that I want well-written and intelligent reporting that is delivered in interesting and creative ways and not simply ’simpler’ news.)


  2. May 4th, 2005 at 21:22

    I suspect that it is both an innocent but misguided belief that we desire complexity and intensity, and a belief that bright flashy lights and loud noises = high ratings. On the latter point, the better view is probably that they are right, for most of the audience, anyway. And more’s the pity.

    I want my PBS.