MetLife has announced that it is launching a free identity theft aid package to be available to holders of its homeowner insurance policies. Details in the WaPo story.
Matt Cullina, manager of the MetLife team that developed the new service, said that MetLife policyholders who are victimized by ID thieves will be urged to call the MetLife call center listed on their policies. From there they will be directed to specialists at Identity Theft 911 LLC of Scottsdale, Ariz., which provides ID theft resolution services.
Sheryl Cox Christenson, the company’s chief executive, said Identity Theft 911 “serves as an advocate,” providing services that include preparing affidavits, contacting police and notifying credit bureaus on a consumer’s behalf.
This is brilliant PR.