Blockbuster’s No Late Fee Campaign – the Catch

7 Feb ’05

Blockbuster is making a lot of hay out of its so-called end of late fees campaign.  I wrote recently on the war with Netflix that led to this development – Netflix and the other DVD by mail providers having turned Blockbuster’s late fees against it in their business models.  Bob Bly has a post that nails the catch to the wall and exposes the campaign as a rather thinly-veiled attempt to put one over on the customer.

Bob’s blog consistently has excellent content and is a real find.

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