Price Wars in US Online DVD Rental

25 Dec ’04

Blockbuster US takes the monthly charge down to $15.  Proof once again that the internet is humankind’s as yet most perfect invention for squeezing margins until they shriek in pain.

In Canada, not so much.  $25 per month seems to be the norm (for 4 vs 3 out at the same time).  Presumably because volumes are lower and Blockbuster is not offering the service.  Yet.

But their first salvo is in the works already – no more late fees, just around the corner.

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